Iris photography isn't all the same
Plain talk: what the market is delivering to clients — and why quality has its price.
Time for some real talk: how can people hand out such dismal iris photos to their clients?
Apparently the holy grail of photography has been discovered — and now everyone who thinks they can handle a camera is offering it. Because it's a "trend" …
Apparently the holy grail of photography has been discovered — and now everyone who thinks they can handle a camera is offering it. Because it's «trending» …
«Sorry, but not sorry» for the opening lines. What follows won't flatter many people in our industry.
Will this win me friends? Definitely not. But I'm not writing this magazine to make politically correct statements about other providers — I'm writing it for you! For people who are interested in iris photography and who assume that when they hire a photographer, they'll get a decent result.
Spoiler: they won't! What's happening in the market right now, and what's being delivered to clients, is often dismal. And honestly? That makes me angry!
Judging and condemning is quick — and much easier than doing better yourself. I can't do everything, but I understand iris photography — and that's why I take the liberty of judging, and in many cases, condemning.
On the left you see an «iris photo» from exactly one of those providers. On the right you see the same iris, photographed by us. The difference is striking.
Never judge something you don't know!
On the left you see an "iris photo" from one such provider. On the right, the very same iris photographed by us.
This is just a coincidence — just one single bad example…
Alright, enough iris photo bashing.
If you're realising you've been ripped off, here's my offer: come to our studio with your picture and reference this article. If we're allowed to use both the original image and our iris photograph, I'll cover 50 % of the shoot!
Left: machine 2022. Right: Iris Foto Schweiz 2022.
2021, shot by us — even then, quality was the measure of everything.
Yes, we're more expensive than those providers. Up to 50 % more depending on the country. Up to 30 % more in Switzerland.
We're more expensive — but we're also genuinely good.
You find this statement arrogant? Even un-Swiss? Fair enough — but it's the verifiable truth.
I've already had an iris photograph made before…
If you've got a bad iris picture: my offer stands! Book an appointment, bring your «iris picture» with you — and I'll keep my word!